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Plastic Logic


 
The hype around Plastic Logic continues to grow as the e-reader market gets more crowded with Amazon's Kindle and Sony's Reader battling it out for first place.

But whereas both support e-ink , making reading easy on the eye, they're both pretty small and don't give the reader experience of holding a newspaper or magazine.

Perhaps even more than record sleeves and manual cameras, there's a strong consumer attachment to the book and the newspaper and some have difficulty in seeing how the printed form will lose its appeal altogether.

Yet traditional media across the world is shaking at the knees and the future of journalism is almost certainly online, cutting massive overheads and as such big newspapers are looking anxiously to the success of Plastic Logic, the bendy Flexiscreen which is due to hit the markets later this year. True, it will only be in black and white to begin with, which will severely limit the appeal to magazine readers, but for newspapers that should represent no big deal.

The days of the newspaper boy yelling "Extra! Extra!" would seem to be on the way out.

Here's a look at the prootype for Plastic Logic shown earlier this year, as yet without a flexible display:




And here's what they would like once the flexible display makes it a real flexiscreen:




And here's just a bit of fun, a look at the future of flexiscreen newspapers with a gratuitously sexy girl:














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